The laws of good advertising

Date
 January 14, 2015
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Marketing has laws too. And some are made to break. Most high-profile law firms have been reluctant to do much self promotion. But Ray, Quinny, & Nebeker was different. They wanted to introduce their elite team of corporate attorneys to businesses who might not know of this niche they had become so proficient in. Our solution was to begin by mailing qualified prospects a classy, but official and somewhat threatening looking envelope from the law firm. RQN was already well known and admired within the community so this envelope would give the recipient pause. A letter and brochure explained their services and invited a call. For those interested, a substantial and tactile kit cover containing a set of friendly fact sheets of each attorney, as well as other information, was provided.

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