How to tell the story of a two year government-funded health provider improvement initiative involving 31 clinics, 6 large health systems, 5 state-wide programs, all administered by a private entity tasked to show positive measurable outcomes to justify the money spent? And make it visually and verbally engaging and understandable? All within a limited budget and timeframe. It would be understandable if the result was disastrous.
So how did we do it?
Good listening skills, careful account management, creative but simple design, and jargon-free copywriting.
Of course it helped that the client provided an excellent point person with decision making power to help us do the job right.