Surprise! Your prospects don’t see it like you do.
Carefully considering an advertising campaign while at your desk or in a conference room is one thing. Being bombarded by thousands of messages is something else altogether. But that’s how your prospects see advertising. That’s why the campaigns we create for our clients are seldom what they anticipated. In fact, the unexpected is exactly what our clients come to expect from us. While based on sound marketing principles and guided by strategic planning, it is built from a different blueprint.
First, it must attract attention—as it flies by at the speed of light or sound to get noticed among the millions of other messages that are flying by at the same time.
Next, it must arouse interest. The attention we have attracted must appeal to the self interest of the audience, continuously answering the question, “what’s in it for me?”
Then it must create desire. Effective campaigns create a place for you in the hearts and minds of prospects and leave them wanting more.
Finally, a creatively sound campaign will spur action. When the time is right and need arises, prospects will remember and will act—and that creates an opportunity for you to establish a profitable relationship.
Our creative capabilities include all known—and unknown—media. We create attention-getting, interest-arousing, desire-building, action-inspiring advertising on time and on budget every day. Now that’s a pleasant surprise.
Call and let’s get creative.