The roots of market research run deep at Holmes & Co.
We have used research in many forms for clients from coast to coast.
Quantitative research—surveys, opinion polls, market share reports, competitive comparisons, and the like—is recommended. So are qualitative means—things like focus groups, interviews, account planning exercises—because it’s just as important to know what lies beneath, to understand what is responsible for those facts and why.
Then, we utilize all the knowledge gleaned from all the research we can accumulate from both primary and secondary sources to inform our strategic, creative, and media planning processes. Finally, after all is said and done, we like to repeat as much of the research as possible to evaluate the effectiveness of a campaign.