We use whatever tools will work best to achieve your objectives within your budget.
That’s the short answer. Our first tool is a listening ear, followed by research, strategic planning, a creative strategy, media planning, followed by the creative execution.
Media could include a web site, blog, online advertising, social media, videos, direct mail, outdoor boards, newspaper and magazine advertising in both consumer or business to business publications.
Television, video, and radio are often crucial components of a successful campaign. You may need refreshed or brand-new branding including brochures, kit covers, and a comprehensive corporate identity package with signage to boot. Sometimes it’s an annual report, a newsletter or even a trade journal. It may be posters internal or external, an exhibit booth or table tent. We’ve done all those too. Or we may have to create a new tool that hasn’t even been invented yet. Of course, public relations often plays an ongoing role from simple press releases to media management, to guerrilla marketing.
Throughout this process we evaluate. How’s it working? We like to measure whenever possible.
Call us. We’d love to put the tools of our trade to work for you.