Back to the basics: Health Care Marketing Revisited
What do you expect?
You’re about to commit a big chunk of your resources to a marketing communications cam […]
Back to the basics: Health Care Marketing Revisited
How do you persuade?
No matter the message contained in a marketing communications campaign, you must bring […]
Back to the basics: Health Care Marketing Revisited
How do you engage?
Last time, we talked about getting attention. It’s the all-important first task […]
Back to the basics: Health Care Marketing Revisited
How do you get noticed?
When it comes to advertising, getting attention is easy. You can shock the au […]
Back to the basics: Health Care Marketing Revisited
What are you saying?
Determining who you are talking to in a marketing communications campaign should […]
Back to the basics: Health Care Marketing Revisited
Who do you think you are talking to?
Lots of marketing communications messages are wasted. Along with all t […]
Back to the basics: Health Care Marketing Revisited
What are you about?
Last time, we talked about awareness. Because if people don’t know who you are, […]
Back to the basics: Health Care Marketing Revisited
Who are you?
No matter the message, no matter the medium, no matter the audience, your first and most impor […]
This is a self portrait of Rod Miller. He was younger then but it’s remarkably true to life. Even down to the collarless dress shirt. Back in the […]