Image caption
July 22, 2015

What do you expect?

Back to the basics: Health Care Marketing Revisited
What do you expect?
You’re about to commit a big chunk of your resources to a marketing communications cam […]

Image caption
July 7, 2015

How do you persuade?

Back to the basics: Health Care Marketing Revisited
How do you persuade?
No matter the message contained in a marketing communications campaign, you must bring […]

Image caption
June 18, 2015

How do you engage?

Back to the basics: Health Care Marketing Revisited
 
How do you engage?
Last time, we talked about getting attention. It’s the all-important first task […]

Image caption
May 1, 2015

How do you get noticed?

Back to the basics: Health Care Marketing Revisited
 
How do you get noticed?
When it comes to advertising, getting attention is easy. You can shock the au […]

Image caption
March 5, 2015

What are you saying?

Back to the basics: Health Care Marketing Revisited
 
What are you saying?
Determining who you are talking to in a marketing communications campaign should […]

Image caption
February 25, 2015

Who do you think you are talking to?

Back to the basics: Health Care Marketing Revisited

Who do you think you are talking to?
Lots of marketing communications messages are wasted. Along with all t […]

Image caption
February 20, 2015

What are you about?

Back to the basics: Health Care Marketing Revisited
 
What are you about?
Last time, we talked about awareness. Because if people don’t know who you are, […]

Image caption
February 5, 2015

Who are you?

Back to the basics: Health Care Marketing Revisited

Who are you?
No matter the message, no matter the medium, no matter the audience, your first and most impor […]

Image caption
February 3, 2015

Our resident cowboy poet and marketing advisor

 
This is a self portrait of Rod Miller. He was younger then but it’s remarkably true to life. Even down to the collarless dress shirt. Back in the […]