Back to the basics: Health Care Marketing Revisited

Loving something to death.

You’ve just been handed the layout for your next magazine ad. The design for your new, improved web site. The scripts for the next radio campaign. The extensions for your upcoming social media blitz. The proofs for your big, beautiful brochure.

You love it.

It gives you goosebumps. It makes your spine tingle. Your toes curl. It’s so neat your knees weaken.

But then you wonder. Is this the best it can be? Could it be better? Wouldn’t it help if we changed this? How about if we revised that?” What if we modified, adjusted, and altered it here and there?

So you start tinkering. Then, just when you think you’ve achieved perfection, you start passing it around. Input from others is always helpful, isn’t it? And you tinker some more. Eliminate a little perceived risk. Soften a possible objection. Exclude some potential ambiguity.

It comes back to you with all the revisions you requested, all the changes you wanted, all the improvements you inserted. It’s safe. It’s sound. It’s just what you deserve.

And it stinks.

---