Bozeman Deaconess Hospital had outgrown it’s name. It had clinics and doctor’s offices, and even a good sized medical center opening in Big Sky Montana as well as a large clinic in Belgrade. If fact, they had become the dominate health care provider in southwest Montana.

But it all began in Bozeman, with a little hospital. And the client and Holmes & Co. determined that the equity in the name was valuable enough to keep. Graphically, the prior logo also had some virtues worth playing forward so we refined and modernized them.

Thus far it’s been a very successful roll out internally and in the community. A great deal of coordination and timing has been required. It’s a good thing this isn’t our first rodeo in the branding and new identity department.