Marketing basics boiled down to memes.

Wanting to know your ROI is understandable. But is isn’t always realistic. Advertising is as much art as science and a good ad agency will have an understanding of your audience dialed in. They have developed insight and understanding into what gets attention, engages, and persuades. Which is not something that clients have because they are on the inside looking out.

So while you may never know for sure about your ROI, you can increase awareness and market share by ensuring your ad agency’s recommendations aren’t DOA.

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