Back to the basics: Health Care Marketing Revisited
What about your customers?
When developing marketing communications plans, most of the thinking—whether st […]
Back to the basics: Health Care Marketing Revisited
Why do people buy?
It’s a simple question. And one that everyone involved with exchanging a product or ser […]
Over a hundred years ago Bozeman Deaconess hospital was born. A small 20 bed medical outpost on the frontier of southwest Montana serving cattleman, miners, mer […]
We were tasked by Bozeman Health to articulate Electronic Health Records advantages as BH extended this technology system wide. We utilized a brochure, posters […]
Back to the basics: Health Care Marketing Revisited
Who do you believe?
If you’re involved in marketing communications at your organization, it’s no secret […]
Brand spanking new hospital almost within snowball throwing distance from Big Sky Ski Resort in Montana. Well, further than you can throw a snowball but one of […]
Back to the basics: Health Care Marketing Revisited
Who—and what—do you ask?
Given the inherent uncertainty of advertising, it is no surprise that many peop […]
Bozeman Deaconess Hospital had outgrown it’s name. It had clinics and doctor’s offices, and even a good sized medical center opening in Big Sky Mont […]
Back to the basics: Health Care Marketing Revisited
How do you know?
Last time we talked about the lingering question of the value of spending money on advertis […]
Back to the basics: Health Care Marketing Revisited
Why spend the money?
Years ago, a reluctant client likened paying for advertising to “buying a pig in a po […]
Back to the basics: Health Care Marketing Revisited
What do you expect?
You’re about to commit a big chunk of your resources to a marketing communications cam […]
Back to the basics: Health Care Marketing Revisited
How do you persuade?
No matter the message contained in a marketing communications campaign, you must bring […]
Back to the basics: Health Care Marketing Revisited
How do you engage?
Last time, we talked about getting attention. It’s the all-important first task […]
Back to the basics: Health Care Marketing Revisited
How do you get noticed?
When it comes to advertising, getting attention is easy. You can shock the au […]
Back to the basics: Health Care Marketing Revisited
What are you saying?
Determining who you are talking to in a marketing communications campaign should […]
Back to the basics: Health Care Marketing Revisited
Who do you think you are talking to?
Lots of marketing communications messages are wasted. Along with all t […]
Back to the basics: Health Care Marketing Revisited
What are you about?
Last time, we talked about awareness. Because if people don’t know who you are, […]
Back to the basics: Health Care Marketing Revisited
Who are you?
No matter the message, no matter the medium, no matter the audience, your first and most impor […]
This is a self portrait of Rod Miller. He was younger then but it’s remarkably true to life. Even down to the collarless dress shirt. Back in the […]
Never heard of roofing curbs? Neither had we. But once we did our research, asked a lot of questions, and listened to Custom Curb’s answers—we had a p […]
Marketing has laws too. And some are made to break. Most high-profile law firms have been reluctant to do much self promotion. But Ray, Quinny, & Nebeker […]
The University of Utah College of Fine Arts was bursting at the seams with all kinds of great art—including a well respected professional theater that played […]
A high-end equestrian community long on views and tall blue skies but short on marketing dollars. We made do though and produced effective materials to ge […]
Frontier Community Bank needed help. They needed a new image and the marketing expertise to create a solid and recognizable brand that would bring in new money. […]
Research among past patients indicated that Davis Family Physician’s had a great bedside manner. They were known for listening. So we ran with this data […]
When patients come into a health care facility there is invariably the need to send them home or to an associate provider with instructions and additional info […]
This campaign is just about ready to rock and roll in Bozeman MT. The message is clear and simple and hits at the heart of what prospective patients hope to h […]
We were given a short time frame to put together a brochure long on technical information. And to make it engaging. Mission accomplished. A striking headline […]