Giving a growing brand a new name and broader appeal

 January 26, 2016

Over a hundred years ago Bozeman Deaconess hospital was born. A small 20 bed medical outpost on the frontier of southwest Montana serving cattleman, miners, merchants and their families. Bozeman grew and so did the need for more services for more people. At the end of 2015 we helped craft a new logo and brand as well as the marketing to introduce the new Bozeman Health name and moniker. Digital, print, direct mail, and TV were used to announce this historic change and what it would mean for the community. The new logo we developed is highlighted in an earlier post.

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