B2B Marketing: Speaking their language.

 August 24, 2017

It rarely works to tout and shout your bells and whistles. What does work is to speak to what your customer needs and wants in a way that appeals to them. Sometimes it’s as basic as a small business needing a loan to expand or replace equipment. So say that. But say it in a way that people will notice, understand, and act on.

In these ads, we remind prospects that our client is a local bank. Just like they are a local business. Which means they will be more invested in their success than some big multi-state/multi national conglomerate. Personal service. Customized business loans. A no brainer.

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