Marketing basics boiled down to memes.

It depends on where you want to build it. What you want to build it with. Who you want to build it. How big it will be. How functional, and how extravagant.

Budgeting a marketing communications campaign is measurably more complicated. Who do you want to reach? How often? Where are they? What are their buying habits? What is their media use? What’s the nature of the buying process for your product or service? Who influences the buying decision? And so on.

That’s not to say you can’t estimate costs and build budgets. But it’s a studied process, based on establishing realistic and measurable objectives, careful planning, allocation of resources, and continuous tracking and adjustment.

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