B2B Marketing: Speaking their language
It rarely works to tout and shout your bells and whistles. What does work is to speak to what your customer needs and wants in a way that appeals to them. Sometimes it’s as basic as a small business needing a loan to expand or replace equipment. So say that. But say it in a way that people will notice, understand, and act on.
In these ads, we remind prospects that our client is a local bank. Just like they are a local business. Which means they will be more invested in their success than some big multi-state/multi national conglomerate. Personal service. Customized business loans. A no brainer.