Reaching new residents
Twenty five years of marketing hospitals has taught us that reaching out to new residents is one of the most effective and economical ways to build a brand and a loyal customer base.
Like the friendly neighbor who brings you cookies when you move next door, your impression is positive and lasting. Besides quality health care, each geographic area has unique attributes that can be woven into the message reinforcing what is good about their new location as well as their health care provider.
Maps, magnets, and a meet your physician list organized by practice are helpful inclusions to give as well as individual service line inserts. Separate service line direct mail pieces can also be sent as follow up reminders as well as placing ads in appropriate media.