Using local assets to attract attention

Bozeman Deaconess Hospital

“Reach people where they live.” That doesn’t mean a physical location. It means reaching people’s hearts. But sometimes they are one in the same.

This new resident campaign for Bozeman Deaconess Hospital effectively used the beauty that brings people to Bozeman to attract attention to the hospital. And we did it with self-effacing wit rather than the typical “look how great we are” approach.

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