Rebuilding, rebranding, reestablishing
Lakeside hospital had a serious image problem and it wasn’t the fact that it was located near the largest lake in Florida nor its elegant Sandhill Cranes. So when it came time to build a new hospital, management thought it also a good time to rebuild their brand.
It was a wise decision and they turned to us to rebuild their brand and establish it through a new identity and advertising campaign.
Physicians and staff felt re-energized. The community felt like they finally had a great place to go to for health care. Out migration was stemmed. And all on a tight budget.
The advertising began with smaller teasers, then larger “now open” versions and finally sustaining ads in various media.