Marketing basics boiled down to memes.

Good ideas are hard to find. It’s hard work to develop objectives, strategies, and concepts that grow from an understanding of consumer perceptions and are sound enough to affect those attitudes and inspire action.

This difficulty is obvious when you really examine most marketing communications out there. Sure, they can be shiny and enticing, but look past all that makeup and you often find shallow misguided strategies and concepts.

Sure, it may look good. But underneath all that lipstick—it’s still a pig.

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