Reference Pathology Services Case Study
RPS asked us to evaluate their services and market and propose a marketing strategy to build their business in distant markets. Accuracy and timeliness became our primary selling points along with the impressive reputation of the founder. Account planning and media analysis indicated that we should create a number of highly targeted direct mail campaigns. Some were small and simple while others included a conceptual give away, a performance promise and a gift if RPS didn’t deliver. A series of brochures were produced as one follow up response.
The Results?
RPS exceeded its business goals by 330% and added clients worth an anticipated $2.2 million in revenue. Two years they sold out to a large suitor ahead of plan.
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