Understanding health care

Through the targeted use of newspaper ads, posters and creative advertising on buses, we demonstrated to potential patients that PVHMC understands their health care needs like no one else. The marketing research numbers back up that claim too.

Overall awareness increased from 49% to 56%

Best hospital rating increased from 22% to 26%

Best physicians rating increased from 19% to 27%

Best technology rating rose from 25% to 30%

Best obstetrics services from 22% to 30%

Best outpatient services leapt from 21% to 31%

Best emergency services 22% to 31%

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Client:
Pomona Valley Hospital Medical Center

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