Are you listening?

 September 27, 2017

Marketing basics boiled down to memes.

Marketing research, if properly conducted and analyzed, can reveal what to say to your prospects. But don’t be lulled into thinking your grid of features and benefits is a message. Beyond understanding what matters to your prospects, you must understand why it matters and when it matters and how it fits into their everyday lives. And that comes from experience.

Effective marketing communication is like an effective conversation. More often than not, listening is more important than talking. And when you do speak, your response should be determined by what your partners in conversation need to hear, not by what you want to say.

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