November 2, 2017

How to engage your prospects

Marketing basics boiled down to memes.
Share the wisdom: send the link or post the picture.

October 16, 2017

How not to get noticed

Marketing basics boiled down to memes. 
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September 27, 2017

Are you listening?

Marketing basics boiled down to memes. 
Share the wisdom: send the link or post the picture.

September 6, 2017

Who cares if you care?

Marketing basics boiled down to memes. 
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August 28, 2017

A waste of ad dollars

Marketing basics boiled down to memes. 
Share the wisdom. Send the link or post the picture.

August 16, 2017

Awareness matters but it isn’t everything.

Marketing basics boiled down to memes. 
Share the wisdom: send the link or post the picture.

August 8, 2017

Be aware of awareness

Marketing basics boiled down to memes. 
Share the wisdom: send the link or post the picture.

July 12, 2017

Loving something to death.

Back to the basics: Health Care Marketing Revisited
Loving something to death.
You’ve just been handed the layout for your next magazine ad. The design for yo […]

June 19, 2017

Jumping on the bandwagon is a ride to nowhere.

Back to the basics: Health Care Marketing Revisited
Jumping on the bandwagon is a ride to nowhere.
People like to be part of the next big thing. Since no one ev […]

June 6, 2017

Of course you care.

Back to the basics: Health Care Marketing Revisited
Of course you care.
Repeated exposure to most health-care advertising could result in a case of diabetes. Th […]

May 10, 2017

A little knowledge is a dangerous thing.

Back to the basics: Health Care Marketing Revisited
A little knowledge is a dangerous thing.
Most people who work in marketing and advertising have taken at lea […]

April 13, 2017

Alphabet soup.

Back to the basics: Health Care Marketing Revisited
Alphabet soup.
With the advent of text messaging (TXT), initials and acronyms have run amok. There’s LOL ( […]

March 21, 2017

Say what?

Back to the basics: Health Care Marketing Revisited
Say what?
Words actually heard in a television commercial: “I feel better with less pain.”
No kidding? W […]

March 9, 2017

How to sound good while saying nothing.

Back to the basics: Health Care Marketing Revisited
How to sound good while saying nothing.
Advertising copywriters—and the lawyers who edit their work—are […]

December 6, 2016

The more things change.

Back to the basics: Health Care Marketing Revisited
The more things change.
Marketing communications is in a constant state of flux. From traditional media to […]

November 29, 2016

Why seven is an unlucky number.

Back to the basics: Health Care Marketing Revisited
Why seven is an unlucky number.
Those of us involved in advertising see a lot of it.

We’re there from the […]

August 3, 2016

How to put lipstick on a pig

Back to the basics: Health Care Marketing Revisited
How to put lipstick on a pig.
Good ideas are hard to find. It’s hard work to develop objectives, strategie […]

July 27, 2016

How to spend money to make money

Back to the basics: Health Care Marketing Revisited
How to spend money to make money.
Advertising is expensive. Even the kind—such as social media—that’s […]

July 12, 2016

How to waste money on advertising

Back to the basics: Health Care Marketing Revisited
How to waste money on advertising.
There’s a famous old saying in marketing communications attributed to d […]

July 5, 2016

How much does an advertising campaign cost?

Back to the basics: Health Care Marketing Revisited
How much does an advertising campaign cost?
Spend any time at all in marketing communications and you’ll h […]

June 21, 2016

How to prosper with bad advertising.

Back to the basics: Health Care Marketing Revisited
How to prosper with bad advertising
Folks in the ad business often carry on about creativity and quality. To […]

May 6, 2016

What about your customers?

Back to the basics: Health Care Marketing Revisited
What about your customers?
When developing marketing communications plans, most of the thinking—whether st […]

February 5, 2016

Why do people buy?

Back to the basics: Health Care Marketing Revisited
Why do people buy?
It’s a simple question. And one that everyone involved with exchanging a product or ser […]

January 13, 2016

Who do you believe?

Back to the basics: Health Care Marketing Revisited
Who do you believe?
If you’re involved in marketing communications at your organization, it’s no secret […]

December 23, 2015

Who—and what—do you ask?

Back to the basics: Health Care Marketing Revisited
Who—and what—do you ask?
Given the inherent uncertainty of advertising, it is no surprise that many peop […]

August 31, 2015

How do you know?

Back to the basics: Health Care Marketing Revisited
How do you know?
Last time we talked about the lingering question of the value of spending money on advertis […]

August 5, 2015

Why spend the money?

Back to the basics: Health Care Marketing Revisited
Why spend the money?
Years ago, a reluctant client likened paying for advertising to “buying a pig in a po […]

July 22, 2015

What do you expect?

Back to the basics: Health Care Marketing Revisited
What do you expect?
You’re about to commit a big chunk of your resources to a marketing communications cam […]

July 7, 2015

How do you persuade?

Back to the basics: Health Care Marketing Revisited
How do you persuade?
No matter the message contained in a marketing communications campaign, you must bring […]

June 18, 2015

How do you engage?

Back to the basics: Health Care Marketing Revisited
 
How do you engage?
Last time, we talked about getting attention. It’s the all-important first task […]

May 1, 2015

How do you get noticed?

Back to the basics: Health Care Marketing Revisited
 
How do you get noticed?
When it comes to advertising, getting attention is easy. You can shock the au […]

March 5, 2015

What are you saying?

Back to the basics: Health Care Marketing Revisited
 
What are you saying?
Determining who you are talking to in a marketing communications campaign should […]

February 25, 2015

Who do you think you are talking to?

Back to the basics: Health Care Marketing Revisited

Who do you think you are talking to?
Lots of marketing communications messages are wasted. Along with all t […]

February 20, 2015

What are you about?

Back to the basics: Health Care Marketing Revisited
 
What are you about?
Last time, we talked about awareness. Because if people don’t know who you are, […]

February 5, 2015

Who are you?

Back to the basics: Health Care Marketing Revisited

Who are you?
No matter the message, no matter the medium, no matter the audience, your first and most impor […]

February 3, 2015

Our resident cowboy poet and marketing advisor

 
This is a self portrait of Rod Miller. He was younger then but it’s remarkably true to life. Even down to the collarless dress shirt. Back in the […]